Product Development Research
Every successful project is the result of in-depth research that leads to a clear and shared definition of the problem. We support companies all the way, from user analysis to market evaluation, using benchmarking to stimulate product innovation and identify design opportunities consistent with their objectives.
Market Research
Competitor product analysis and blue sky research through cross-sectional analysis of different application sectors.
Product trend analysis
Through Product Trend Analysis, we analyse data and trends to anticipate preferences and future events, collaborating with universities to study consumer behaviour and business performance.
UX Research
We offer advanced UX Research consultancy user research, combining qualitative and quantitative analysis through different methodologies such as interviews, focus groups, surveys, card sorting, diaries and field studies.
Problem framing
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The analyses carried out allow us to define personas (typical users and their needs), user journeys (usage processes and specific needs before, during and after use) and design insights (design requirements) to seek product innovation.
Whatever your project challenge, we respond with innovation and concrete solutions to support and guide you in your advancement and growth process, in line with your objectives.
