Anti Smog Urban Mask
Awards
Red Dot Winner 2021
ADI Index Award 2021
The “Urban Mask” project by Narvalo evolved from a thesis into a distinctive anti-smog product in the market through research, prototyping, and engineering phases, tackling challenges of differentiation, sustainability, and launch. With thousands of units sold and awards won, it demonstrates the impact of innovation and collaboration.
0. NDF Impact
1. PRODUCT DEVELOPMENT BRIEF
Starting from a thesis, the project identified the potential to transform a training mask into an effective anti-smog mask. We took the winning idea from Polihub and Switch2Product to create the actual product and launch it on the market.
2. DESIGN CHALLENGES
As highlighted by the client’s brief, the project challenges were at various levels of design.
Differentiation
Identify differentiating elements compared to existing competition and market.
Product Framework
Create a sustainable and maintainable solution.
Go-to-market
Establish the supply chain and plan the market launch.
3. DESIGN PROCESS
Project scanning in its most relevant design phases.
Product Development Research
In-depth analysis of the air pollution phenomenon, benchmarking with competing products, and studying user needs through qualitative and quantitative research.
Concept development
Idea generation based on research results, improvement of prototypes for ergonomics, and material studies, including smart fabrics and the use of TPU (Thermoplastic Polyurethane).
Industrial Product Engineering
Performance testing of components, design optimization to balance comfort and functionality, and product adaptation for cost-effective production.
4. PROJECT OUTPUTS
From breaking down initial problems, several design solutions were proposed that successfully converted technical limitations into structural innovation of the initial product.
Aesthetics
The product was meticulously crafted, from the elastic to the mechanical valve finishes. The distinctive aesthetics of the product became a differentiating element in the anti-smog mask market.
Business
The entire product management was handled internally, from go-to-market strategy to the business model.
Distribution
Distribution, logistics, and production were managed under our control and continue to operate under our supervision.
Whatever your project challenge, we respond with innovation and concrete solutions to support and guide you in your advancement and growth process, in line with your objectives.
